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Join our monthly Insights newsletter for the latest on customer understanding, number communication and regulatory developments.
Proof it works
- Better understanding, Better outcomes
- What we discovered about communicating APR will surprise you
- How Plain Numbers nearly tripled customer understanding for Cadent
- Initial trials report
- Octopus Energy: Monthly energy email update
- Clearscore: Balance transfer offer
- Thames Water: Customer bill
- Plain Numbers in Practice report
- Santander: How Plain Numbers thinking turned website visitors into engaged customers
- StepChange: How clear communication cut debt plan dropouts by redesigning the entire client journey
- Jaja Finance: Increasing customer conversions with clearer numbers
- Thames Water: Enhancing customer communication to make it easier to detect leaks.
- Nationwide: Helping customers to understand the cost of borrowing.
- Aviva income protection statement: Helping customers make informed decisions.
News & Insights
- Communicating numbers in tables (rerun)
- Numbers in context workshop
- Welsh Water partners with Plain Numbers
- Ofgem puts outcomes front and centre
- Our response to CONC 3: Reviewing financial promotion rules for consumer credit
- Exploring the role of AI in addressing the customer understanding challenge
- OSB Group partners with Plain Numbers
- Find it, understand it, use it: the ISO standard redefines plain language as a user outcome
- Lived Experience Panel with Three Hands Insight
- Understanding the Customer Communications Journey
- Introduction to Behavioural Science (Rerun)
- Using graphics, charts and visuals to communicate numbers (Rerun)
- Financial Services Seminar
- Why there’s no magic number for customer understanding
- The Financial Conduct Authority has partnered with Plain Numbers.
- Improving your arrears and debt communications with Plain Numbers
- What the FCA’s Consumer Understanding Report means for your firm
- How to assess the risk that people might misunderstand numbers in your communications
- Five tips for improving arrears letters for better customer understanding
- Seven mistakes to avoid when you’re working to improve customer understanding
- Yorkshire Building Society partners with Plain Numbers
- Living with dyscalculia
- When tech jargon leaves customers behind
- Business Stream partners with Plain Numbers
- The missing step in customer communication: explaining what’s really going on.
- Guest article from our partners at Signal: How to overcome the top 5 behavioural biases at play in Customer Communications
- Plain Numbers announces three-year partnership with Rothesay
- Plain Numbers announces new partnership with the Money and Pensions Service.
- Mercedes-Benz Financial Services UK partners with Plain Numbers.
- Helen’s story: when customer understanding isn’t just important – it’s essential.
- Utility Regulator becomes first regulator to partner with Plain Numbers
- Could customer understanding be another thorn in the side of government ISA plans?
- Missed our customer understanding webinar? Here’s what you need to know
- Consumer Duty and Customer Understanding: a live discussion with the FCA including examples of good practice from Nationwide and StepChange Debt Charity
- The ABI extend their Advisory partnership with Plain Numbers.
- Customer understanding: still a central focus for the FCA and firms must do more
- Maths Anxiety. What is it and how does it impact consumers?
- Plain Numbers announces new partnership with Policy in Practice
- How Plain Numbers transforms understanding of the cost of credit.
- Reflecting on 2024: a year of growth and collaboration
- New webinar: Does APR help consumers understand the costs of short term small sum loans?
- Plain Numbers Community Events 2025
- Can regulations get in the way of customer understanding – our perspective on the FCA’s call for input
- Plain Numbers in practice case studies
- What does a “typical customer” really understand? Why focusing on (actual) customer understanding is the only way to go…
- Plain Numbers announces new partnership with Registry Trust
- Communicating numbers clearly in a legal context: what a lawyer has to say
- Plain Numbers in practice webinar
- Cadent partners with Plain Numbers to enhance customer communications
- Ofgem’s new Consumer Confidence Program aims to raise customer service standards in the energy sector
- The misconception of readability scores: why they don’t guarantee understanding
- ScottishPower champions easy to read communications through partnership with Plain Numbers
- Plain Numbers in Practice report launch
- Plain Numbers and Visa join forces to enhance inclusivity and empower vulnerable communities
- Improving customer understanding through research
- Anglian Water become a Plain Numbers Partner
- Embedding Plain Numbers at NatWest
- Signal forms alliance with Plain Numbers to further their commitment to excellence in customer comprehension
- Plain Numbers partners with Santander
- Plain Numbers partners with Policy Expert
- Plain Numbers welcomes StepChange as a partner
- Exploring the role of AI in addressing the customer understanding challenge: insights from Plain Numbers’ Director of Partnerships, Ben Perkins
- Anas Essop, a copywriter at Jaja and a Plain Numbers Practitioner, discusses how the Plain Numbers Approach has become a cornerstone in how he writes communications
- Plain Numbers welcomes Legal & General as a Partner.
- 100 Plain Numbers Champions, how RSA embedded the Plain Numbers Approach.
- The Year In Review
- City of London Corporation leads call for an evidence-based approach to how financial firms communicate.
- Energia and Power NI, part of Energia Group, are the first energy suppliers to become Plain Numbers Partners.
- NewDay becomes first credit provider to be Plain Numbers Certified.
- How the new Consumer Duty regulation is only the first step in our drive to enable people to better understand the choices they face in life.
- Bupa is the first health care provider to be Plain Numbers Certified.
- Consumer Duty – Consumer Understanding as an undoubted challenge but an even bigger opportunity
- One year into our Partnership with Bupa Anne Marie, Head of Communications at Bupa and a Plain Numbers Practitioner, reflects on how they’re embedding the Approach across their business.
- May marks the one-year anniversary of the Standard Life and Plain Numbers Partnership.
- Browne Jacobson becomes the first law firm to Partner with Plain Numbers
- Plain Numbers welcomes government focus on numeracy, but firms must play their part.
- The Vanquis Banking Group become a Plain Numbers Partner
- ABI Conference 2023 marks one year of Plain Numbers Partnerships in Insurance and Long-Term Savings
- UK’s biggest building society joins Plain Numbers on a three-year Partnership
- Plain Numbers welcomes Fidelity International as an Implementation Partner
- Manchester Credit Union becomes the first in the sector to become a Plain Numbers Partner
- The Year in Review
- How Plain Numbers is helping Direct Line Group with customer comprehension ahead of A New Consumer Duty
- Jaja becomes first credit provider to join the Plain Numbers Community
- PayCaptain is the first payroll provider to become a Plain Numbers Partner
- The West Brom becomes the first Building Society to embrace Plain Numbers
- New FCA Consumer Duty calls on firms to take poor numeracy into account in their communications
- PayPlan offers improved service for customers through partnership with Plain Numbers
- Celebrating one year since the launch of Plain Numbers
- The cost of living crisis: making consumer communications even more important.
- Plain Numbers join the debate on a New Consumer Duty at BSA Conference
- How the Bank of England uses layered communication to improve comprehension
- Maths Anxiety – What is it and how does it impact consumers?
- ABI becomes a Plain Numbers Advisory Partner
- New Plain Numbers Champions Training Launched
- Reflecting on 2021 at Plain Numbers
- Plain Numbers welcomes FCA’s latest update on a new Consumer Duty
- Plain Numbers announce partnership with BSA.
- Why did we create Plain Numbers?