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Better culture and capability
Nationwide: Comms creator toolkit
- Built a Communications Community with defined roles and targeted training
- Developed interactive toolkits, accredited by Plain Numbers
- Working towards Plain Numbers Practitioner status for every colleague producing regulatory comms
Better communications
Legal & General: Pension statements via video
- Replaced written statement with personalised video, certified by Plain Numbers
- Reduced numbers to only those that aid understanding
- Used “£X becomes £Y” framing instead of percentages or calculations
Better customer understanding
Cadent Gas: New connections quote
• Ran an Randomised Control Trial (RCT) with more than 1,000 participants comparing original vs. Plain Numbers version
• Understanding nearly tripled, from 20% to 56%
• Greatest gains among customers with lower number confidence (10% to 38%)
Better customer outcomes
Santander: Savings vs investments web page
• Applied layered hierarchy to compare savings vs. investing at a glance
• Added clear calls to action directing customers to next steps
• Visitors exploring savings options more than doubled, from 14% to 30%
Numbers shape what people understand, how they make decisions, and who they trust
Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.