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The FCA works with Plain Numbers with a shared goal of improving customer understanding across Financial Services.
Regulated firms need to prove their organisation is helping customers achieve good outcomes. Not just saying so but proving it. Regulators, auditors and boards want documented evidence that customers can understand the communications they receive.
Working with Plain Numbers can help you get that evidence. A structured framework, independently evidenced, that maps directly onto the customer understanding outcome.
"It feels very collaborative, with a shared goal of finding a way forward that delivers clarity for customers."
— Bupa
When customers can’t understand the numbers – or the words around them – engagement drops, conversion suffers and your tone of voice gets lost. Complaints and churn are the cost of that.
Communicating numbers well is a specific discipline. Most comms training does not cover it. Plain Numbers gives your team a shared method that is flexible enough to fit in with your existing sign-off processes and Tone of Voice guidelines. Your Practitioners become the in-house experts. Change happens from the inside.
"I have had the absolute privilege of working alongside Plain Numbers for 6 months. All the team have been amazing."
— Nationwide
Unclear communication affects everyone. But the impact is not equal. The people who struggle most with numeracy are often those already in difficult situations. When a vulnerable customer does not understand what they are reading, the consequences are serious.
You are also often the person making the internal case for why this matters. Plain Numbers gives you a methodology that improves outcomes for all customers, including vulnerable customers, and measurable evidence of progress to take back to your stakeholders.
![Visa [converted]](https://plainnumbers.org.uk/wp-content/uploads/2026/06/visa-converted.png)
