The Plain Numbers Method

An evidence-based methodology for improving customer understanding of numbers, and the words around them

Developed in-house since 2020

The Plain Numbers Method has been developed and refined since 2020 and has been tested in live trials across real customer communications.

It fits around the way you already work

The Plain Numbers Method isn’t a rigid system that asks you to start from scratch. It’s designed to sit alongside your existing processes, sign-off procedures and brand guidelines to ensure the focus stays on improving customer understanding and achieving good outcomes.

The Method involves four key stages of communication design:

Stage 1

Understand the communication environment

Stage 2

Establish the communication intent

Stage 3

Apply the Plain Numbers Principles

Stage 4

Review the communication as a whole

See it in practice

Real organisations, real communications, measurable results.

Proof it works

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An evidence-based methodology for improving customer understanding of numbers, and the words around them

It fits around the way you already work

The Method involves four key stages of communication design:

Stage 1

Stage 2

Stage 3

Stage 4

See it in practice