Make Numbers Clearer & More Effective

Numbers are where customer understanding often breaks down

The Plain Numbers Method uses three distinct principles to improve your customer communications

Developed in-house and tested independently. Updated continuously as we learn from working with partners across sectors.

Numbers themselves

Numbers do not come naturally to most people. How they are presented determines whether customers understand them.

Numbers in context

The words and framing around numbers are just as important to customer understanding as the numbers themselves.

How we think

Behavioural science shapes what gets noticed, processed and acted upon, and can be used deliberately to improve understanding.

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Trusted by over 40 organisations across financial services, utilities and the public sector

The Partnership

Multi-year partnership to make it ‘the way you work’

The main goal is to embed the Plain Numbers Method into your pre-existing processes and organisation’s culture, so that your team don’t just learn it, they apply it. They become Practitioners within your own business units, leading on how best to improve customer understanding when designing new products or services or improving existing customer journey communications.

Training your people

Your comms creators become accredited Plain Numbers Practitioners, fully equipped with the knowledge, skills and key behaviours needed to improve customer understanding. Initial training is delivered in four 1½ hour sessions over five weeks.

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Improving your communications

Following training, your Plain Numbers Practitioners can access unlimited support on any communication they’re working on throughout the partnership. Your Partnership Manager is always on hand to advise and guide on how best to maximise customer understanding.

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Supporting your wider organisation

Along with the direct support for your Practitioners, partnering with Plain Numbers provides you with expert ongoing guidance on embedding the method into existing processes and active engagement with your wider teams, so maximising customer understanding becomes part of how your organisation works.

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Accessing our community

Join a community of like-minded organisations who all share our mission: clearer communications and better customer outcomes, supported through regular online learning events.

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The partnership journey

Learn and start applying

Your team trains and starts applying the Plain Numbers Method to priority communications with our support.

Embed the Plain Numbers Method

The Plain Numbers Method becomes part of your processes, approval workflows and ways of working.

Make it business as usual

New products, new people, new communications, all built with the Plain Numbers Method embedded from the outset.

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The Plain Numbers Method uses three distinct principles to improve your customer communications

Numbers themselves

Numbers in context

How we think

Trusted by over 40 organisations across financial services, utilities and the public sector

Multi-year partnership to make it ‘the way you work’

Training your people

Improving your communications

Supporting your wider organisation

Accessing our community

The partnership journey

Learn and start applying

Embed the Plain Numbers Method

Make it business as usual

Find out what a Plain Numbers partnership involves