Introduction to Behavioural Science (Rerun)

This session will be similar to the session we ran in February 2025 but has been refreshed. While it won’t explore different ideas in depth it will be a great refresher and ideal for those who missed it last time. We’re teaming up with Signal to run the session again because it was our most popular from last year and is not to be missed!

Behavioural science plays a crucial role in effective communication, enhancing the likelihood of customers understanding messages and taking action. We’ll be joined Jenny Hill from our partners Signal. She is a specialist in applying behavioural science to communications and will run through some basic theories and principles you can use alongside the Plain Numbers Approach to enhance the way you communicate with customers.