Initial trials
Thames Water
customer bill
Original version, answering
at least 4 questions correctly
Plain numbers version
The Plain Numbers Method in action
Numbers themselves
Combined the quarterly charges, removed the 4 decimal places and moved the calculations to the sidebar along with a link to read finer detail.
Numbers in context
Talking ‘human to human’ and making the numbers relatable by providing context and comparators.
How we think
No decisions are needed but seeking active engagement so introduced clearer headings to support ‘fast’ / System 1 thinking.
Full research results for Thames Water here.
The Plain Numbers version of the customer bill
Click on the image to view the detail.
