Research
We are unique in having evidence that our communication method works at increasing customer understanding.
Our research proves that clearer numbers significantly improve customer understanding.
Explore studies and insights showing how the Plain Numbers Method helps organisations communicate more effectively, ensuring customers can engage with confidence and make informed decisions. See the data that drives real impact.
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Our initial trials into levels of customer understanding
With the support of the Bank of England and Kantar Public, we conducted a series of trials with Thames Water, Direct Line, Octopus Energy, Clearscore and Atlanta Insurance to test just how effective the Plain Numbers Method could be.
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Understanding the cost of credit
Clearscore wanted to explore whether clearer, more intuitive credit information could improve consumer comprehension. We were interested in whether including APR and a representative example helps decision-making.
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Plain Numbers in Practice report
Featuring Aviva, Nationwide and Thames Water, we published our Plain Numbers in Practice report to demonstrate diverse applications of the Plain Numbers Method across many different customer communications.
The problem we’re facing
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1 in 5 adults in the UK
feel anxious about numbers and avoid situations involving numeracy, such as financial planning.
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49% of the UK population
at working age, have numeracy skills equivalent to primary school levels.
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Customers don't understand
and many organisations are unaware of how low the levels of customer understanding are.