Research
The evidence behind
Plain Numbers.
Our research proves that clearer numbers significantly improve customer understanding.
Explore studies and insights showing how the Plain Numbers Method helps organisations communicate more effectively, ensuring customers can engage with confidence and make informed decisions. See the data that drives real impact.
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Initial trials
In 2021, with the support of the Bank of England and Kantar Public, we conducted a series of randomised controlled trials to test just how effective the Plain Numbers Method could be.
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ClearScore APR
In 2024 we partnered with Clearscore to explore whether clearer, more intuitive credit information could improve consumer comprehension. We were interested in whether including APR and a representative example helps decision-making.
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Plain Numbers in Practice report
In July 2024 we published our Plain Numbers in Practice report, highlighting the diverse applications of the Plain Numbers Approach across a wide range of communications.
The problem we’re facing
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1 in 5 adults in the UK
feel anxious about numbers and avoid situations involving numeracy, such as financial planning.
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49% of the UK population
at working age, have numeracy skills equivalent to primary school levels.
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Customers don't understand
and many organisations are unaware of how low the levels of customer understanding are.