Research
We are unique in having evidence that our communication method works at increasing customer understanding.
Our research proves that clearer numbers significantly improve customer understanding.
Explore studies and insights showing how the Plain Numbers Method helps organisations communicate more effectively, ensuring customers can engage with confidence and make informed decisions. See the data that drives real impact.
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More than doubling customer understanding
What happened when we applied the Plain Numbers Method to a Cadent customer letter? Understanding skyrocketed.
See the full results from our controlled study.
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Bank of England-backed trials prove Plain Numbers works
Our rigorous randomised controlled trials with 5,000 UK participants showed dramatic improvements in customer understanding across five major companies.
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What we discovered about credit understanding will surprise you
Working with ClearScore, we tested whether the Plain Numbers Method could improve credit comprehension while keeping mandatory APR information.
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Plain Numbers in Practice report
Major companies from insurance to energy to banking have already embraced the Plain Numbers Method.
Read our report to find out how.
The problem we’re facing
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1 in 5 adults in the UK
feel anxious about numbers and avoid situations involving numeracy, such as financial planning.
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49% of the UK population
at working age, have numeracy skills equivalent to primary school levels.
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Customers don't understand
and many organisations are unaware of how low the levels of customer understanding are.