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Business Stream partners with Plain Numbers

Business Stream, the UK’s longest-established water retailer, has partnered with Plain Numbers to enhance how numerical information is presented to business customers. The collaboration supports Business Stream’s Customer Vulnerability Framework by making bills, contract changes and other essential information clearer and easier to understand.

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The missing step in customer communication: explaining what’s really going on.

Organisations spend huge amounts of time delving into the details of the numbers, the wording, the layout - but many customers still don’t get it.

Not because the information’s wrong, but because often the communication doesn’t explain roughly what’s going on and why it should matter to them. 

All the detailed product information in the world can’t fix that missing foundation. And it’s not the customer’s fault. These ideas aren’t always intuitive, and most people were never taught them in a meaningful way. 

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Mercedes-Benz Financial Services UK partners with Plain Numbers.  

We’re thrilled to announce our new three-year partnership with Mercedes-Benz Financial Services UK.  

Together, we’ll work to improve the clarity of customer communications – supporting customers to better understand their finance options and make informed decisions.  

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How to assess the risk that people might misunderstand numbers in your communications 

In the communications we all receive, numbers are everywhere – interest rates, fees, projections and more. Organisations often throw these numbers and  financial concepts at customers and hope they’ll understand. But what if they don’t? 

Getting the wrong end of the stick when it comes to numbers can lead to poor financial choices, harm for customers, and potentially hurt an organsiation’s reputation.

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Utility Regulator becomes first regulator to partner with Plain Numbers

We’re excited to welcome the Utility Regulator (Northern Ireland) as the first regulator to become a Plain Numbers Partner.

Over the next three years, we’ll support the Utility Regulator in improving their own communications and promoting good practice among the firms they regulate – helping to make sure numbers add up for consumers across Northern Ireland.

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Missed our customer understanding webinar? Here’s what you need to know

While our recent webinar focused on the financial services sector, the insights are relevant across industries - particularly as regulators beyond the FCA increasingly highlight the importance of customer understanding.

Whether you work in utilities, insurance, health, housing, or tech, the message is the same: clearer communication drives better outcomes.

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Plain Numbers announces new partnership with Policy in Practice 

We are thrilled to announce a new partnership with Policy in Practice, a social policy software and analytics company.

Policy in Practice identified that millions of people are missing out on £23 billion of support each year. Their products, embedded across local government, utilities and finance sectors, are designed to close the unclaimed benefits gap, helping people to claim support and boost their incomes.

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How Plain Numbers transforms understanding of the cost of credit.

At Plain Numbers, we help organisations communicate financial information more effectively. To test the impact of our unique method, we partnered with ClearScore and Thinks Insights to explore whether clearer, more intuitive credit information could improve consumer comprehension. In particular, we were interested in whether including APR and a representative example helps decision-making. 

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New webinar: Does APR help consumers understand the costs of short term small sum loans?

ClearScore and Thinks Insight & Strategy unveil new research on the impact of the Plain Numbers Approach in improving consumer understanding of short-term borrowing on price comparison interfaces.

Key findings include:

Double the number of people accurately understood loan choices when a Plain Numbers Approach to showing the cost of credit is used within the current regulatory framework (i.e. alongside APR)

Nearly triple the number of people accurately understood loan choices when APR and a representative example were removed completely (an increase from 13% to 35%)

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We helped Aviva to ensure their customers can make informed decisions

It has been particularly beneficial to work with Plain Numbers, taking their advice and guidance to achieve an outcome we are sure will be well received by our customers.”
— Matt Usher, Aviva.
Read the case study

Numbers shape what people understand, how they make decisions, and who they trust.

Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.

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