Initial trials
In 2021, with the support of the Bank of England and Kantar Public, we conducted a series of randomised controlled trials to test just how effective the Plain Numbers Method could be.
We tested communications from five companies (click to view):
We recruited 5,000 participants representative of the UK population and compared an existing communication with a Plain Numbers version.
The Plain Numbers version sought to communicate the same information in a way that was clearer and easier to understand.
We asked 5 comprehension questions to really prove whether customers understood the communication.
Read the full research report here.
View more research and case studies
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ClearScore APR
In 2024 we partnered with Clearscore to explore whether clearer, more intuitive credit information could improve consumer comprehension. We were interested in whether including APR and a representative example helps decision-making.
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Plain Numbers in Practice report
In July 2024 we published our Plain Numbers in Practice report, highlighting the diverse applications of the Plain Numbers Approach across a wide range of communications.
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Case studies
See how Plain Numbers improves customer understanding with real-world case studies.
Numbers shape what people understand, how they make decisions, and who they trust.
Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.