Initial trials
Direct Line choosing
your excess document
Original version, answering
at least 4 questions correctly
Plain numbers version
The Plain Numbers Method in action
Numbers themselves
Relegated numbers that were not relevant to the main voluntary excess decision further down the page.
Numbers in context
Simplified the words around the numbers and removed (or explained) all technical language.
How we think
The customer needs to make an important decision here so providing the customer with a brief summary of the choice to best enable them to make an informed decision
Full research results for Direct Line here.
The Plain Numbers version of the excess information
Click on the image to view the detail.
