Initial trials
Octopus Energy monthly energy email update
Original version, answering
at least 4 questions correctly
Plain numbers version
The Plain Numbers Method in action
Numbers themselves
Rounded to the nearest pound thereby removing 14 numerals from the page.
Numbers in context
Created a simple narrative with the headlines up top and then the detail below. Converted ‘Your balance was x’ to ‘there was x in your account with us’.
How we think
No decision required but simple explanation of seasonality effect to put customer at ease.
The Plain Numbers version of the account summary A
Click on the image to view the detail.
Numbers themselves
Pictorial representation to tell the story of what is happening in the month - easier for some to interpret than abstract numerals.
Numbers in context
Waterfall diagram chosen to replace original receipt format to provide a more dynamic representation of activity in the month
How we think
No decision required so image used to enable quick / System 1 interpretation of monthly activity.
Full research results for Octopus Energy here.
The Plain Numbers version of the account summary B
Click on the image to view the detail.
