Initial trials
Clearscore balance
transfer offer
Original version, answering
at least 4 questions correctly
Plain numbers version
The Plain Numbers Method in action
Numbers themselves
Doing the maths by converting a percentage fee to the specific cash amount and providing the total saving.
Numbers in context
Replaced the context-specific term ‘Balance transfer offer duration’ with the month the offer ends.
How we think
Enabled customers to make an informed choice by ensuring the key information for each card was presented in the same way.
Full research results for Clearscore here.
Left: The original version of the offer
Right: The Plain Numbers version of the payment options
Click on the image to view the detail.
