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With the support of the Bank of England and Kantar Public, Plain Numbers ran a series of Randomised Controlled Trials to test how effective the Plain Numbers Method could be. People were tested on whether they thought they understood the communication they had received, and whether they could demonstrate real understanding.
Discover how one manager used numeracy insights to achieve #1 Google rankings and 30% click-through rates
This case study reveals how the UK's leading debt charity transformed complex communications into clear, actionable guidance, achieving 97% email open rates and reducing plan abandonment.
Jaja, a digital-first credit card company, partnered with Plain Numbers to simplify and strengthen its credit card application journey for customers – across both its own brand Jaja Vanta Credit Card and the Asda Money Credit Card.
Thames Water piloted a continuous flow email, aimed to proactively address water wastage by notifying smart meter customers of potential leaks.
Nationwide’s team have been enthusiastic about the Plain Numbers Approach, and this personal loan quote is just one example of a key customer journey where improvements have been made.
This new communication from Aviva provides customers with clear and concise information so that they can make informed decisions about their policy.
