
Articles and insight
Keep up to speed on articles and insights from the Plain Numbers team.
Plain Numbers and Visa join forces to enhance inclusivity and empower vulnerable communities
Plain Numbers announced a strategic collaboration with Visa, focused on enabling inclusive financial services for adults in the UK. With Visa’s vast network and the Plain Numbers Approach, the collaboration will strive to bring enhanced financial inclusion and design in government disbursements, fostering access to the global economy.
Improving customer understanding through research
Using research to inform how you write your communications is an important opportunity to assess the communications effectiveness. This is particularly helpful in understanding whether changes you’ve made have indeed improved customer understanding.
Anglian Water become a Plain Numbers Partner
Anglian Water has become a Plain Numbers Partners, marking a significant milestone as one of the first utility companies to do so. The partnership underscores Anglian Water’s dedication to enhancing their customer communications through the implementation of the Plain Numbers Approach.
Embedding Plain Numbers at NatWest
NatWest joined as a Plain Numbers Partner in 2023, with a commitment to enhancing the clarity of their communications and have already trained a number of practitioners, with more to follow, and undertaken embedding activity.
Signal forms alliance with Plain Numbers to further their commitment to excellence in customer comprehension
Signal, who work with leading regulated brands to build out capability for better customer communications, has strengthened its commitment to customer-led experience design by becoming a Plain Numbers Partner.
Plain Numbers partners with Santander
Santander UK, the high-street bank serving 14 million customers, recognises the significance of empowering its customers to understand its communications around numbers. To help them to do this, Santander UK has partnered with Plain Numbers, aiming to deliver crucial numerical information in a more accessible and impactful manner.
Plain Numbers partners with Policy Expert
Policy Expert, the UK’s leading personal lines insurtech, has become a Plain Numbers Partner, underscoring their commitment to enhancing customer understanding of financial terms and numbers. Over the next three year, this partnership will improve the communication of numbers within insurance documents, ultimately leading to even more favourable outcomes for Policy Expert’s customers.
Plain Numbers welcomes StepChange as a partner
We are delighted to announce an exciting partnership with the debt advice charity StepChange. Their team of experts help hundreds of thousands of people a year to deal with their debt problem.
Exploring the role of AI in addressing the customer understanding challenge: insights from Plain Numbers' Director of Partnerships, Ben Perkins
Everyone is talking about AI. Unsurprisingly, across every business and every sector people are keen to harness the power of emerging technology to improve efficiency and meet their challenges at scale. Customer communications are no exception to that.
Anas Essop, a copywriter at Jaja and a Plain Numbers Practitioner, discusses how the Plain Numbers Approach has become a cornerstone in how he writes communications
I did my Plain Numbers training over a year ago now. As a Copywriter for a credit card company, participating in the training seemed a no-brainer. Working for a business in the financial industry, part of my job as the Copywriter was ensuring our communications were clear and easy to understand.
Plain Numbers welcomes Legal & General as a Partner.
Plain Numbers is proud to announce its latest partnership with Legal & General, a partnership aimed at enhancing the clarity and accessibility of financial communications, with a primary focus on pension-related information.
100 Plain Numbers Champions, how RSA embedded the Plain Numbers Approach.
David Lever, Senior Customer Experience Manager at RSA, is passionate about the RSA’s commitment to enhance their customer experience by prioritising clarity in communication and helping to improve customer understanding.
The Year in Review
As we step into 2024, it’s a perfect moment to look back on the year. We’ve had a fantastic 2023 forming new partnerships, participating in exciting events, engaging with diverse audiences, and spreading awareness about the significance of our work.
City of London Corporation leads call for an evidence-based approach to how financial firms communicate.
The Lord Mayor, Nicholas Lyons, has led a group calling for a raft of new measures to tackle financial illiteracy in the United Kingdom.
Our Chief Executive, Mike Ellicock, enthusiastically joined forces with the Financial Literacy and Inclusion Steering Group, led by the Lord Mayor of the City of London. The Group have announced a six-point plan to address low levels of financial literacy and numeracy across the country.
Energia and Power NI, part of Energia Group, are the first energy suppliers to become Plain Numbers Partners.
Plain Numbers works with leading brands to improve customer understanding by changing the way they present numbers in their customer communications.
The statistics around numeracy are stark. In Ireland, 1 in 4 adults score below level 1 for numeracy . In the UK, almost half of working age adults have the numeracy levels of a primary school child, that’s around 20 million people. Northern Ireland is the second worst performing area of the UK for numeracy skills.
NewDay becomes first credit provider to be Plain Numbers Certified.
NewDay has achieved Plain Numbers Certification on key customer communications – a first for a credit card provider. Certified documents are those that reach the highest level of clarity in terms of the way numbers are presented.
How the new Consumer Duty regulation is only the first step in our drive to enable people to better understand the choices they face in life.
How the new Consumer Duty regulation is only the first step in our drive to enable people to better understand the choices they face in life.
This week has seen the Financial Conduct Authority (FCA)’s Consumer Duty regulation come into force. It has been billed as the biggest shake up in Financial Regulation for decades.
Bupa is the first health care provider to be Plain Numbers Certified.
Bupa has achieved Plain Numbers Certification on key critical communications, a first for a health insurer. Certification means the document has been assessed by Plain Numbers and has reached a high standard of clarity in the way numbers are communicated.
Consumer Duty – Consumer Understanding as an undoubted challenge but an even bigger opportunity
Consumer Duty – what do the changes mean?
As we are all aware, the Financial Conduct Authority (FCA) are bringing in the new Consumer Duty, which has the potential to fundamentally improve how firms serve consumers. In its simplest form it will raise the standards for how financial services firms care for their customers. This goes further than the existing Principle 7 and includes asking for improvements in consumer understanding of communications.
One year into our Partnership with Bupa Anne Marie, Head of Communications at Bupa and a Plain Numbers Practitioner, reflects on how they’re embedding the Approach across their business.
Anne Marie: We started our three-year partnership with Plain Numbers in 2022 and I was part of the first cohort of Bupa colleagues to become an accredited Plain Numbers Practitioner.
As an experienced communicator, I’m pretty confident that I can write a customer communication that’s clear, fair and not misleading. So, I was slightly sceptical about what the training would offer.