NewDay becomes first credit provider to be Plain Numbers Certified.

NewDay has achieved Plain Numbers Certification on key customer communications – a first for a credit card provider. Certified documents are those that reach the highest level of clarity in terms of the way numbers are presented.

Almost half of working age adults have the numeracy levels of a primary school child. That’s around 20 million people in the UK1. This can be a huge barrier to understanding for so many people, and one that can impact a person's financial choices and wellbeing.

NewDay and Plain Numbers are one year into their ongoing Partnership to communicate financial information clearly. At a time when consumers across the country are feeling the squeeze of the cost-of-living crisis and economic uncertainty continues, this partnership has been driven by a shared goal of delivering clarity for customers and empowering them to make good financial decisions.

Ben Perkins, Head of Partnerships at Plain Numbers: ‘We’re excited that NewDay has become the first credit provider to achieve Plain Numbers Certification on some of their important customer communications. The Practitioners have shown a real enthusiasm for using the Plain Numbers Approach, and they continue to be a pleasure to work with. It’s important that people be empowered to make the right financial decisions for their personal circumstances, and this Partnership shows NewDay’s commitment towards that.’

Select members of NewDay’s team have learned to use the Plain Numbers Approach through our comprehensive training sessions. The Approach has demonstrated that it can double customer comprehension. By presenting the information in a way that most customers can understand, irrespective of their level of numeracy, NewDay is ensuring the financial health of customers while safeguarding responsible lending.

Anne Vasey, lead copywriter at NewDay: ’The training was excellent. I’d had a few ideas on how we should present numbers, but the Plain Numbers Approach went much further. It really gave substance and weight to some key principles that I now apply regularly. NewDay has a broad audience, and some of those people may feel uncomfortable with numbers. Making our communications clearer for them, so they can truly understand the features and benefits of our products and take informed decisions, is the right thing to do.’

Plain Numbers and NewDay are committed to improving customer comprehension and embedding the Plain Numbers Approach across their business culture.