What is Plain Numbers?
We work with organisations in multi-year partnerships to enable them to communicate numbers more clearly. By doing so, these Partners provide their customers with the key information they need to make informed choices.
About the Plain Numbers Approach
The Plain Numbers Approach involves implementing carefully chosen changes that generate substantial increases in the number of people who understand the communication.
The Approach is built on insight from over a decade of work to support people who struggle with numbers, along with psychological insights and the application of behavioural science.
“Numbers are at the heart of our Approach. But we go much further than just the numbers. We look at the whole communication through the lens of customer understanding.”
A research-based approach
Independent research shows that applying the Plain Numbers Approach to communications can double the number of customers who understand a communication.
Our Approach has far-reaching applications. Consider the number of letters and emails we all receive; websites we buy from and apps we download. Many have numbers and financial concepts at the core of what they are telling us.
Our research shows that there is huge potential to communicate numbers in a better way.
