Why get involved?
The Plain Numbers Approach works. Independent research shows that on average the number of customers who understood communications, from five firms, across different sectors, doubled.
We believe there are three main reasons why you should join the wide range of Plain Numbers Partners that choose to work with us.
1. It’s the right thing to do for your customers
In today's fast-paced world, the importance of communicating information as clearly and succinctly as possible cannot be overstated. By enabling our Partner organisations to do so, they empower their customers to make better-informed choices.
2. It’s the right choice for your business
When your customers understand communications, they are more likely to make better-informed choices, less likely to complain and more likely to build a trusted relationship with your organisation.
3. Regulators expect you to enable customer understanding.
The Financial Conduct Authority is leading the way here with their Consumer Duty regulations which came into force for most products and services on 31st July 2023.
“Recent work, such as by Plain Numbers, has demonstrated how seemingly small changes to communications can substantially increase comprehension among consumers.” Guidance 8.13
Other regulators also require firms to focus on customer understanding.
