Who we work with
Plain Numbers Partners are forward thinking organisations who are leading the way in helping customers to make good decisions.
Explore our case studies to see how our partners have used the Plain Numbers Approach
Our Partners
We work with Implementation Partners to enable them to improve the way in which they communicate numbers to their customers. They are at the heart of our mission to improve understanding and facilitate informed choices - and thereby achieve good outcomes for consumers.
Our Supporters
We benefit from the support of a select group of other Partners. These Partners help to raise the profile of Plain Numbers as good practice and thereby enable as many people as possible to make informed decisions across all areas of their lives.
What our partners say about working with us
“As content creators developing communications for customers, our focus is on jargon free copy using measures such as readability to check for clarity and understanding. We don’t think about numbers.
The Plain Numbers approach really opened my eyes to presenting numbers in a way that all customers can understand, irrespective of their level of numeracy. The changes we made in many cases were simple, but hugely impactful in terms of customer understanding.”
— Anne-Marie Cooklin, Head of Customer and Healthcare Communications, Bupa
“When it comes to actually writing a communication, a lot more thought goes into how the numbers and the information around them are represented. With the training I received, I have all the confidence in my ability to present those numbers to the customer in a way that is accessible and easy to understand.”
Anas Essop, Copywriter, Jaja Finance
“The work with Plain Numbers has given us a new perspective. We did additional research which found that two-thirds of our user base preferred the Plain Numbers version. Even more powerfully, those who typically struggle with debt and challenging financial circumstances stood to benefit the most.”
Justin Basini, CEO & Co-founder, ClearScore
“We’re delighted at the progress we and our members have already made in incorporating the Plain Numbers approach into our work. Insurance and long terms savings products play a critical role in improving people’s financial resilience, and this partnership will help us to make sure our communications are as clear as possible.”
Dr Yvonne Braun, Director of Policy, Long-Term Savings & Protection, Association of British Insurers.