Aviva income protection statement
Helping customer’s make informed decisions.
This new communication from Aviva provides customers with clear and concise information so that they can make informed decisions about their policy.
Financial product statements are often packed with numbers, which can distract from the key message and create an overwhelming experience for the customer.
Aviva’s new statement prioritises the key information on the front page in a digestible format, with additional benefits and less critical details provided on later pages.
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To read the full case study, click here
“We want to provide customers with regular information about their protection cover to remind them of the benefits they have in place.
The aim is to use a concise, easy to read format to maximise engagement and understanding. It has been particularly beneficial to work with Plain Numbers, taking their advice and guidance to achieve an outcome we are sure will be well received by our customers.”
Matt Usher, Individual Protection - Journey Manager, Aviva.
Numbers shape what people understand, how they make decisions, and who they trust.
Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.