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Mike Ellicock Mike Ellicock

Phase 1 Project Report. Now Published

New research released at the Bank of England today reveals that adopting a ‘Plain Numbers Approach’ doubled the number of people who understood customer information

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Mike Ellicock Mike Ellicock

Input to CMA Vulnerable Customers team

A paper prepared for discussion with members of the CMA team interested in Consumer Vulnerability, which led to a presentation as part of the CMA Vulnerability Awareness Week in October 2019

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Mike Ellicock Mike Ellicock

Maths anxiety, using numbers and data in daily life - and wellbeing

Sometimes, when faced with a maths problem, people experience an emotive response. It’s not unusual to feel a sense of panic or fear when we are trying to work with numbers.

Maths anxiety has been defined in research as the “the panic, helplessness, paralysis, and mental disorganization that arises among some people when they are required to solve a mathematical problem”. (Tobias and Weissbrod. 1980).

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Mike Ellicock Mike Ellicock

Data obesity?

A brief thinkpiece drawing the potential parallel between our collective inability to cope with the abundance of calories in the past two decades and our seeming inability to cope with the growing abundance of data…

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We helped Aviva to ensure their customers can make informed decisions

It has been particularly beneficial to work with Plain Numbers, taking their advice and guidance to achieve an outcome we are sure will be well received by our customers.”
— Matt Usher, Aviva.

Numbers shape what people understand, how they make decisions, and who they trust.

Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.