How clearer numbers drive real impact

Our evidence-based approach has been proven to work- helping organisations make numbers work for people, not against them.

Discover how the Plain Numbers Method is transforming communication and improving customer understanding across all kinds of industries.

Real-world results with Plain Numbers

  • Thames Water: Enhancing customer communication to make it easier to detect leaks.

    Thames Water piloted a continuous flow email, aimed to proactively address water wastage by notifying smart meter customers of potential leaks.

  • Nationwide: Helping customer’s to understand the cost of borrowing.

    Nationwide’s team have been enthusiastic about the Plain Numbers Approach, and this personal loan quote is just one example of a key customer journey where improvements have been made.

  • Aviva income protection statement: Helping customer’s make informed decisisons.

    This new communication from Aviva provides customers with clear and concise information so that they can make informed decisions about their policy.

Our research proves that clearer numbers significantly improve customer understanding.

Explore studies and insights showing how the Plain Numbers Method helps organisations communicate more effectively, ensuring customers can engage with confidence and make informed decisions. See the data that drives real impact.

We work with forward- thinking organisations investing in customer understanding

Plain Numbers works across a wide range of sectors – particularly those with strict legal, regulatory and mandatory requirements.

  • See why banking, pension and insurance firms work with us to improve customer understanding and meet their Consumer Duty obligations.

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  • Energy and water firms want to deliver standout customer service and recognise the power of effective communication.


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  • Check out how charities, government bodies and others can make numbers work for them.

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"It's not a simple case of taking some content and Plain Numbers rewriting it and sending it back to us. It's actually about supporting us, understanding our goals and deliverables, and helping us work towards them. They're helping us learn key information and really, truly, embed that in our staff and culture as well."

Culture and Comms Lead, Admiral Group