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Plain Numbers in Practice report launch

We recently hosted the launch of our ‘Plain Numbers in Practice’ report, highlighting the diverse applications of the Plain Numbers Approach across a wide range of communications. The report features case studies from six different organisations and a range of thematic stories.

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Improving customer understanding through research  

Using research to inform how you write your communications is an important opportunity to assess the communications effectiveness. This is particularly helpful in understanding whether changes you’ve made have indeed improved customer understanding.

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Anglian Water become a Plain Numbers Partner

Anglian Water has become a Plain Numbers Partners, marking a significant milestone as one of the first utility companies to do so. The partnership underscores Anglian Water’s dedication to enhancing their customer communications through the implementation of the Plain Numbers Approach.

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Embedding Plain Numbers at NatWest

NatWest joined as a Plain Numbers Partner in 2023, with a commitment to enhancing the clarity of their communications and have already trained a number of practitioners, with more to follow, and undertaken embedding activity.

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Plain Numbers partners with Santander

Santander UK, the high-street bank serving 14 million customers, recognises the significance of empowering its customers to understand its communications around numbers. To help them to do this, Santander UK has partnered with Plain Numbers, aiming to deliver crucial numerical information in a more accessible and impactful manner.

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Plain Numbers partners with Policy Expert

Policy Expert, the UK’s leading personal lines insurtech, has become a Plain Numbers Partner, underscoring their commitment to enhancing customer understanding of financial terms and numbers. Over the next three year, this partnership will improve the communication of numbers within insurance documents, ultimately leading to even more favourable outcomes for Policy Expert’s customers.

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Plain Numbers welcomes StepChange as a partner

We are delighted to announce an exciting partnership with the debt advice charity StepChange. Their team of experts help hundreds of thousands of people a year to deal with their debt problem.

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Anas Essop, a copywriter at Jaja and a Plain Numbers Practitioner, discusses how the Plain Numbers Approach has become a cornerstone in how he writes communications

I did my Plain Numbers training over a year ago now. As a Copywriter for a credit card company, participating in the training seemed a no-brainer. Working for a business in the financial industry, part of my job as the Copywriter was ensuring our communications were clear and easy to understand.

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Plain Numbers welcomes Legal & General as a Partner.

Plain Numbers is proud to announce its latest partnership with Legal & General, a partnership aimed at enhancing the clarity and accessibility of financial communications, with a primary focus on pension-related information.

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The Year in Review

As we step into 2024, it’s a perfect moment to look back on the year. We’ve had a fantastic 2023 forming new partnerships, participating in exciting events, engaging with diverse audiences, and spreading awareness about the significance of our work.

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City of London Corporation leads call for an evidence-based approach to how financial firms communicate.     

The Lord Mayor, Nicholas Lyons, has led a group calling for a raft of new measures to tackle financial illiteracy in the United Kingdom.

Our Chief Executive, Mike Ellicock, enthusiastically joined forces with the Financial Literacy and Inclusion Steering Group, led by the Lord Mayor of the City of London. The Group have announced a six-point plan to address low levels of financial literacy and numeracy across the country.

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Energia and Power NI, part of Energia Group, are the first energy suppliers to become Plain Numbers Partners.

Plain Numbers works with leading brands to improve customer understanding by changing the way they present numbers in their customer communications.

The statistics around numeracy are stark. In Ireland, 1 in 4 adults score below level 1 for numeracy . In the UK, almost half of working age adults have the numeracy levels of a primary school child, that’s around 20 million people. Northern Ireland is the second worst performing area of the UK for numeracy skills.

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How the new Consumer Duty regulation is only the first step in our drive to enable people to better understand the choices they face in life. 

How the new Consumer Duty regulation is only the first step in our drive to enable people to better understand the choices they face in life.

This week has seen the Financial Conduct Authority (FCA)’s Consumer Duty regulation come into force. It has been billed as the biggest shake up in Financial Regulation for decades.

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We helped Aviva to ensure their customers can make informed decisions

It has been particularly beneficial to work with Plain Numbers, taking their advice and guidance to achieve an outcome we are sure will be well received by our customers.”
— Matt Usher, Aviva.

Numbers shape what people understand, how they make decisions, and who they trust.

Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.