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Ben Perkins Ben Perkins

The cost of living crisis: making consumer communications even more important.

With very high inflation and many people struggling to meet the cost of living, it’s more important than ever that people feel able to make informed decisions with their money. Those decisions will now come with an extra layer of anxiety and stress for many who are trying to make ends meet.

A Plain Numbers Approach is vital for allowing consumers to make decisions that work best for them.

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Ben Perkins Ben Perkins

Plain Numbers join the debate on a New Consumer Duty at BSA Conference

We were delighted to join this years Building Societies Association Annual Conference in Liverpool on May 5th for a panel discussion on a New Consumer Duty.

Ben Perkins our Head of Operations joined the panel to give insights to members on how they can meet their obligations around communications and consumer comprehension.

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Ben Perkins Ben Perkins

How the Bank of England uses layered communication to improve comprehension

We are pleased to support Plain Numbers and we have been a partner since the campaign was launched in December 2020. It’s important for organisations to communicate numerical information as clearly and accessibly as they can. It allows people to make more informed choices and to participate confidently in the wider economy.

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Mike Ellicock Mike Ellicock

Phase 1 Project Report. Now Published

New research released at the Bank of England today reveals that adopting a ‘Plain Numbers Approach’ doubled the number of people who understood customer information

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Mike Ellicock Mike Ellicock

Input to CMA Vulnerable Customers team

A paper prepared for discussion with members of the CMA team interested in Consumer Vulnerability, which led to a presentation as part of the CMA Vulnerability Awareness Week in October 2019

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Mike Ellicock Mike Ellicock

Maths anxiety, using numbers and data in daily life - and wellbeing

Sometimes, when faced with a maths problem, people experience an emotive response. It’s not unusual to feel a sense of panic or fear when we are trying to work with numbers.

Maths anxiety has been defined in research as the “the panic, helplessness, paralysis, and mental disorganization that arises among some people when they are required to solve a mathematical problem”. (Tobias and Weissbrod. 1980).

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Mike Ellicock Mike Ellicock

Data obesity?

A brief thinkpiece drawing the potential parallel between our collective inability to cope with the abundance of calories in the past two decades and our seeming inability to cope with the growing abundance of data…

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A man with glasses and a beard sitting on a sofa, looking at a tablet, in a well-lit modern room with large windows and a tall floor lamp.
Logo with a blue and green stylized sail and the word 'AVIVA' in blue capital letters.

We helped Aviva to ensure their customers can make informed decisions

It has been particularly beneficial to work with Plain Numbers, taking their advice and guidance to achieve an outcome we are sure will be well received by our customers.”
— Matt Usher, Aviva.

Numbers shape what people understand, how they make decisions, and who they trust.

Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.