New webinar: Does APR help consumers understand the costs of short term small sum loans?

Join us at this Fair4All Finance hosted webinar, where ClearScore and Thinks Insight & Strategy will unveil new research on the impact of the Plain Numbers Approach in improving consumer understanding of short-term borrowing on price comparison interfaces.

23rd January 2025, 1pm - 2pm.

Sign up here

Key findings include:

• Double the number of people accurately understood loan choices when a Plain Numbers Approach to showing the cost of credit is used within the current regulatory framework (i.e. alongside APR)

• Nearly triple the number of people accurately understood loan choices when APR and a representative example were removed completely (an increase from 13% to 35%)

The webinar will feature representatives from ClearScore, Plain Numbers, and Thinks Behavioural Team who will present the findings. We will also be joined by the FCA and consumer represenatives who will share their perspectives and respond to the research. There will be the opportunity for attendees to pose questions to the panel and the webinar will conclude with a summary of next steps.

Register now to gain valuable insights into how reshaping the communication of short-term lending can transform customer understanding and to explore whether these findings can also start to address the negative perception of high APRs among investors - paving the way for much-needed investment into a product category in which unmet consumer need remains significant.