Cadent partners with Plain Numbers to enhance customer communications

Cadent, the UK’s largest gas distribution network, has teamed up with Plain Numbers, a leader in simplifying communications, to help improve how it communicates with customers who struggle with numbers. Nearly half of working-aged adults in the UK have numeracy skills equivalent to those of an eleven-year-old or below, which can create challenges when dealing with essential services like energy.

Additionally, research from the Maths Anxiety Trust reveals that at least one in five adults experiences anxiety when dealing with numbers, leading to stress and worry when engaging with key information.

Recognising that poor numeracy is a significant vulnerability, Cadent is committed to improving how it communicates with its customers. This is especially important in the energy sector, where key messages are often inherently numerical. By working with Plain Numbers, Cadent aims to ensure that its communications are clear, accessible, and easy to understand, helping customers make informed decisions about their energy use.

As part of the partnership, Plain Numbers will support the incorporation of its approach across Cadent’s communications and projects, ensuring it can best support customers with additional numerical needs. Cadent will introduce the communications strategy across its energy efficiency, carbon monoxide, and gas safety messaging. Colleagues across the organisation will be trained to deliver numerical information in an accessible and impactful way.   

Cadent is committed to continuously improving customer support, and the partnership with Plain Numbers will enhance communications for those who struggle with numbers. This collaboration will ensure customers can better understand and access key services, making critical information more accessible and easier to navigate.