ABI becomes a Plain Numbers Advisory Partner

We are delighted that The Association of British Insurers (ABI) has announced that they have joined forces with Plain Numbers as an Advisory Partner.

Nearly half of working aged adults in the UK are estimated to have the numeracy skills of a primary school child. 

The partnership with the ABI comes as ABI-commissioned independent research highlighted that more than 7 in 10 people cite better explanations of numbers used in insurance and long-term savings documents as helping to improve their interaction with the sector.    

As well as the ABI joining as Advisory Partners, we are also delighted to announce that we are welcoming leading firms in the sector as partners. Firms that have signed up so far include Aviva, Bupa, Direct Line Group, Royal London, RSA and Standard Life, part of Phoenix Group. 

The ABI is raising awareness among its insurance and long-term savings members of how they can work with Plain Numbers to help communicate use of numbers and their context to customers as clearly and as simply as possible. 

Together we’ll help people who struggle with numeracy better understand the customer communications from insurance and long-term savings companies.

Dr Yvonne Braun, the ABI’s Director of Policy, Long-Term Savings and Protection, and Executive Sponsor, Diversity and Inclusion, said: 

“Lack of confidence with numbers can make it very difficult for people to navigate their finances such as mortgages, insurance, retirement planning and, more generally, their household budgets. If our sector makes it much easier for people to understand numbers and their context, people’s financial resilience will grow.” 

Mike Ellicock & Alison Plant, founders of Plain Numbers, said:   

“At Plain Numbers we are absolutely delighted to be working in partnership with the ABI and firms in the insurance and long-term savings sector. We see this partnership as a huge step forward in making sure that more people can understand the numbers that come with insurance. Together, we will help people make informed decisions and generate better consumer outcomes.”