Make numbers a communication superpower.

We’re a numbers-first communications partner. We work with you to transform confusing numbers into clear communication.

With the Plain Numbers Method and our support you can double the number of customers who understand your communications.

Show me how

Why improve customer understanding with Plain Numbers?

Turn confusing numbers into clear customer communications

  • For your customer

    Clearer numbers mean fairer, easier to understand communication, so your customers can make informed choices with confidence.

  • For your business

    Confused customers are frustrated customers. Customer who understand are more likely to trust you, less likely to complain, and more likely to stay loyal.

  • For your regulator

    Clear communication isn’t just good practice – it's a requirement. Regulators want to see you present information in a way customers can understand.

Our research
Case studies
By working with Plain Numbers we’re able to take a step back and look at what we’re sending and ask ourselves, is it clear what we want the customer to do? Are we providing context and narrative around the numbers and data we’ve used? Our partnership is invaluable.
— Communications Manager, Thames Water.

Leading organisations using Plain Numbers to build customer trust:

What we do

How we increase customer understanding for clearer communication.  

  • We give you the proven methodology and ongoing support to transform how you communicate numbers

  • See the independent research that proves our method works - with studies showing we can double customer understanding.

  • Real-world examples of how we're improving customer understanding.

The problem we’re facing

  • 1 in 5 adults in the UK

    feel anxious about numbers and avoid situations involving numeracy, such as financial planning.

  • 49% of the UK population

    at working age, have numeracy skills equivalent to primary school levels.

  • Customers don't understand

    and many organisations are unaware of how low the levels of customer understanding are.

Numbers shape what people understand, how they make decisions, and who they trust.

Get them right, and you can unlock a whole new level of clarity, confidence, and connection with your customers. We can show you how.

Get in touch