The West Brom becomes the first Building Society to embrace Plain Numbers

The West Brom has become the first building society in the country to become a Plain Numbers Partner.

The three-year partnership will support the team at the West Brom to further enhance consumer communications so that more people can understand information and make informed choices.

Staff from the West Brom will be trained as Plain Numbers Practitioners and then be supported to implement the Approach over the next three years. Working with the Society will support their purpose to improve financial wellbeing.

This exciting news comes as we continue to work with our Advisory Partners, the Building Societies Association, to encourage uptake of the Plain Numbers Approach amongst members.

Jonathan Westhoff, Chief Executive at the West Brom, said: “Misunderstanding and lack of confidence when dealing with finances can lead to unnecessary worry and stress for many people, especially during these difficult times we’re currently facing. It’s important to us that our customers understand their finances and the options available to them, so we’re delighted to have partnered with Plain Numbers.

“We’re looking forward to working with them to identify opportunities to further enhance peoples’ understanding of our offerings as we drive forward on our purpose, increasing the access to home ownership for more and more people.”

Mike Ellicock, CEO and Co-Founder of Plain Numbers, said: “Research has shown that adult numeracy levels are consistently lower than literacy levels in the UK and it’s estimated that almost half of working adults have the numeracy skills expected of a primary school child, so we’re excited to start a partnership with the West Brom and with a new sector.

“They are the first member of the Building Societies Association to become a partner, and we are delighted to be working together to help their customers make better informed choices around numbers. We can’t wait to welcome the first set of Practitioners from West Brom onto the training.”

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