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      <image:title>Insights - Plain Numbers in Practice report launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://plainnumbers.org.uk/insights/consumer-duty-consumer-understanding-as-an-undoubted-challenge-but-an-even-bigger-opportunitynbspnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-04</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/sfp3v4fe3as9qsbsozw51e8xpp7eq3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-12</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/awvzykaqmpfow0mgjyke5oqh9ptcmr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-18</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/browne-jacobson-becomes-the-first-law-firm-to-partner-with-plain-numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-18</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/9hcnsf5k5hz5hzt6pn2iz8pxjkxvd5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-17</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/the-vanquis-banking-group-become-a-plain-numbers-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/133dbeb3-9ac8-4cac-9cdb-b91fcfb1620d/Vanquis+Announcement++%281%29.png</image:loc>
      <image:title>Insights - The Vanquis Banking Group become a Plain Numbers Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/abi-conference-2023-marks-one-year-of-plain-numbers-partnerships-in-insurance-and-long-term-savings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1676394588723-0SUFAR544E6FHCMYA4IP/ABI+logo+medley+%281%29.png</image:loc>
      <image:title>Insights - ABI Conference 2023 marks one year of Plain Numbers Partnerships in Insurance and Long-Term Savings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/uks-biggest-building-society-joins-plain-numbers-on-a-three-year-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/35e37f50-247f-4eaa-8d44-40673210d7d4/Nationwide+Announcement+.png</image:loc>
      <image:title>Insights - UK’s biggest building society joins Plain Numbers on a three-year Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/plain-numbers-welcomes-fidelity-international-as-an-implementation-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/0a1bdd72-288b-4d46-a930-53d026431bac/ABI+conference+post+-+Fidelity.png</image:loc>
      <image:title>Insights - Plain Numbers welcomes Fidelity International as an Implementation Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/manchester-credit-union</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/9e94820a-3a2d-4641-a01b-e1cd71dcee9e/MCU+Announcement++%281%29.png</image:loc>
      <image:title>Insights - Manchester Credit Union becomes the first in the sector to become a Plain Numbers Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/the-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/how-plain-numbers-direct-line-new-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/f35662b7-af21-4fd8-8f3b-8b768de9bf33/Plain_Numbers_Practitioner_colour.png</image:loc>
      <image:title>Insights - How Plain Numbers is helping Direct Line Group with customer comprehension ahead of A New Consumer Duty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/jaja-become-first-credit-provider-to-join-the-plain-numbers-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/06215c49-4a6e-4f8c-9235-64c601be1c69/Jaja+Announcement+.png</image:loc>
      <image:title>Insights - Jaja becomes first credit provider to join the Plain Numbers Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/paycaptain-first-payroll-to-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/cae99e5e-9fd7-49e8-a456-733db67bdb90/PayCaptain+Announcement++%281%29.png</image:loc>
      <image:title>Insights - PayCaptain is the first payroll provider to become a Plain Numbers Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/the-west-brom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/new-fca-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/0fcb8789-461b-456e-92bd-08a0b2a7f183/Customer+vulnerability.png</image:loc>
      <image:title>Insights - New FCA Consumer Duty calls on firms to take poor numeracy into account in their communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/f855a26d-3aad-4964-822f-7fb315b9d347/trial.png</image:loc>
      <image:title>Insights - New FCA Consumer Duty calls on firms to take poor numeracy into account in their communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/payplan-offers-improved-service-for-customers-through-partnership-with-plain-numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-18</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/launch-anniversary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/126d53ac-1e47-4a65-8744-2dedf7b71f2b/Launch.jpg</image:loc>
      <image:title>Insights - Celebrating one year since the launch of Plain Numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/the-cost-of-living-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1654677040523-GP6H49IV7JK6J4Y11W8C/unsplash-image-3-Tc_5LROrM.jpg</image:loc>
      <image:title>Insights - The cost of living crisis: making consumer communications even more important. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/bsa-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-06</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/bankofenglandcomms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/maths-anxiety-what-is-it-and-how-does-it-impact-consumers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/0b9494db-9bd0-419a-88fc-e96ff0cd2290/1569426670314.jpg</image:loc>
      <image:title>Insights - Maths Anxiety. What is it and how does it impact consumers? - Ben Perkins, our Director of Partnerships and Services, has years of experience working with people with low confidence in numeracy and maths anxiety.</image:title>
      <image:caption>In this blog he sheds light on what maths anxiety means and how it can impact consumers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/abi-becomes-a-plain-numbers-advisory-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/e722297e-986d-4f7a-b9a8-cf59c853b282/ABI+Partner+announcement+static.png</image:loc>
      <image:title>Insights - ABI becomes a Plain Numbers Advisory Partner</image:title>
      <image:caption>We are delighted that The Association of British Insurers (ABI) has announced that they have joined forces with Plain Numbers as an Advisory Partner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/champions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1643641617816-B9S94HIWMQQAL82EZESF/unsplash-image-GwOqUzrDSRM.jpg</image:loc>
      <image:title>Insights - New Plain Numbers Champions Training Launched</image:title>
      <image:caption>This January we launched a brand-new programme of workshops to help people become Plain Numbers Champions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/reflecting-on-2021-at-plain-numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-31</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/2208b89a-b7ed-4aee-ab68-30b3de1f58b3/pexels-tima-miroshnichenko-6694489.jpg</image:loc>
      <image:title>Insights - Plain Numbers welcomes FCA’s latest update on a new Consumer Duty</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/blog-post-title-two-db4a4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/Blog Post Title One-hg2n3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/phase-1-project-report-now-published</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1625483300365-ZHPMDHZ7YQAHUW3W0HB2/Plain_Numbers_Research_1.png</image:loc>
      <image:title>Insights - Phase 1 Project Report. Now Published - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1625482649896-PA9YN5TC7N906JUFSQL8/Plain_Numbers_Research_2.png</image:loc>
      <image:title>Insights - Phase 1 Project Report. Now Published - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1625483327229-KM1S1OZMRZ2H1GMWMTYW/Plain_Numbers_Research_3.png</image:loc>
      <image:title>Insights - Phase 1 Project Report. Now Published - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1625484910422-8BT1IE6AZQZD5YYMCK5O/Consumer_vulnerability_2.png</image:loc>
      <image:title>Insights - Phase 1 Project Report. Now Published - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/fca-vulnerable-customer-response</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1602312453930-UWU5X8QCSW4G1O8S1TFY/FCA+OP8.jpg</image:loc>
      <image:title>Insights - FCA Vulnerable Customers Guidance response</image:title>
      <image:caption>FCA Occasional Paper 8 - Consumer Vulnerabilities, 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1602312594990-XU3HYIHKYJZCWIJTJF46/5+questions.jpg</image:loc>
      <image:title>Insights - FCA Vulnerable Customers Guidance response</image:title>
      <image:caption>Questions used by Ipsos-Mori survey of a representative sample of the UK adult population</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/cma-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1602352010481-3C0PZP9ICPTGPDMID49B/5+questions.jpg</image:loc>
      <image:title>Insights - Input to CMA Vulnerable Customers team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1604581875224-PMRYG6BG6XHQSJP1QZMN/Chart+showing+the+levels+of+UK+consumer+vulnerabilities</image:loc>
      <image:title>Insights - Input to CMA Vulnerable Customers team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/maths-anxiety-using-numbers-and-data-in-daily-life-and-wellbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1602352010481-3C0PZP9ICPTGPDMID49B/5+questions.jpg</image:loc>
      <image:title>Insights - Maths anxiety, using numbers and data in daily life - and wellbeing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/data-obesity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1602352010481-3C0PZP9ICPTGPDMID49B/5+questions.jpg</image:loc>
      <image:title>Insights - Data obesity?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/tag/Plain+Numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/tag/Vulnerable+Customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/tag/Press+Release</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/insights/tag/%23PlainNumbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/webinar23</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-08</lastmod>
  </url>
  <url>
    <loc>https://plainnumbers.org.uk/contactus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705838103-LOQC8SZWD908B1XZ9IPW/Untitled%2Bdesign%2B%283%29.png</image:loc>
      <image:title>Contact us</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705840470-TTQLH5XJHT9WT12GOHNM/Untitled%2Bdesign%2B%288%29.png</image:loc>
      <image:title>Contact us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705827991-QVQ3D7QDSOPBVXIBO4OQ/9.png</image:loc>
      <image:title>Contact us</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705830401-L97JGR9NI0E1V5NP5JHL/16.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705830528-O65VX6YLTQ05VRU7OR12/19.png</image:loc>
      <image:title>Contact us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705832199-2MZAXXA08ZN2GHWPH86Z/Browne%2BJacobson%2Bpartnership%2Bpage%2B%28LinkedIn%2BPost%29.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7f7734f7e47f08bc961018/1708705829538-WLPY7TLZEVB0HZPV6V76/12.png</image:loc>
      <image:title>Contact us</image:title>
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